Photo/Videographic enthusiasm
No doubt about it, posting pictures and videos of training sessions on Facebook, youtube etc. has great visual impact and can tweet (pun intended) the interest of existing and would be clients to join or re-join classes.
Be careful though – critics are also watching, and when they see videos or pictures that show poor technique, these same posts can be potentially damaging to you, and to the rest of the kettlebell community. Your friends will probably “like” them no matter what they show. Your critics will add yet another mental “dislike” to your score, and tell all of their friends how bad XYZ is for their health.
Unless you’re posting a clip in the hope of getting some help on technique from everyone that’s out there, showing your poor form to millions of people will not encourage everyone in your local area to run down and sign up with you. On the contrary – they’ll quickly be looking to the opposition, or even worse, to the local commercial gym groups (we won’t name names here) to get their fix of “training”. Most of them also boast kettlebell shaped implements, and if you’re going to do bad kettlebell training, it is much cheaper to do it there.
The IKFF teachers, who are properly certified, offer much better quality kettlebell training, using the latest, cutting edge kettlebell training technology, fresh from the best lifters in the world. Let’s not tarnish that with over enthusiastic but poor marketing.
The same idea applies to your writing – simple things like spell check will hopefully clean up any glaring errors. If you’re using literary tools to promote yourself and/or your art in the language of your choice, then using the actual language is a good idea. For example “wen u r gon b do the muv mk sr…” instead of “when you are going to be doing the move make sure…” are NOT cool on the international stage. Exercise and movement experts all over the world are going to be looking at this and thinking BAD thoughts about you and your intelligence level. If you care even a little, then just do it right – all the time, the way you (should) do your training. The IKFF way!